Are you being asked to drive pipeline with
limited budget, underperforming intent sources, or overall diminishing return on investments? If it
feels like you're doing all the right things to reach your buyer, but you aren't hitting your revenue
targets, you're not alone. Sales and marketing effectiveness is the number one challenge plaguing go to
market teams. And the real reason for this is buyers don't trust you. They don't trust your website,
marketing collateral, and they definitely don't wanna talk to sales before they're ready to buy. Simply
put, buyers have trust issues. They don't wanna get fired for buying the wrong tech, and we can't blame
them. They want real proof from real people that your product works, and user reviews are a top three
influence on their decisioning. That's why technology buyers visit TrustRadius each year to read reviews
and do in-depth research on tech solutions. Wouldn't it be great if you knew who those buyers were? Now
you can. TrustRadius intent driven leads program captures buyers reading reviews, comparing you to
competitors, watching demos, and more, and turns them into ICP match leads. TrustRadius customers are
already seeing results from this powerful new program. Here's how it works. TrustRadius captures account
information from who's checking you and your competitors out. We then filter those accounts by your
target account list and ICP criteria identifying truly qualified accounts. Next, TrustRadius targets
those buyers with trusted market reports and customer stories derived from your reviews. We already know
reviews are very influential to buyers, and these content assets give you the authority you need to grow
your buyer confidence and trust. Those leads are seamlessly integrated into your system of choice for
sales and marketing follow-up. It's simple. You may be familiar with this type of formula, but the data
quality and execution is very different. Why? First off, it's our first party intent data. No blended
sources, which means no junk. And the buyers on Trust are truly in market. Fifty six percent plan to
make a purchase decision in three months, and we have the most decision makers of any other peer review
website. In fact, customers that have used Trust Radius intent driven leads have been so pleasantly
surprised by the seniority of their leads, they've redefined their go to market strategies to better
target them. Your dedicated program specialist will guide you each step of the way, ensuring leads are
delivered on time and your nurture strategy is on point. You can expect high quality leads that are
verified buyers, increased conversion rates and account penetration, pipeline growth and revenue
acceleration. Ready to get started? Schedule a free strategy call below.
